Organising a major multi-sport event is always complex. But building one around athletes requires a distinct mindset: athlete-first, not just athlete-aware.
At the European Para Championships, this commitment shapes every layer of planning. Accessibility is integrated from the beginning, competition schedules are built with fairness in mind, and ceremonies are designed to recognise achievement on equal terms. Athletes are not an audience consideration, they are the central focus.
This athlete-first approach goes beyond operations. It challenges outdated perceptions and helps establish Para sport as an elite sport in its own right. It invites communities to engage more broadly with the idea of ability, and encourages future generations to participate.
The model also creates opportunities for commercial partners. Aligning with a values-driven event allows brands to contribute meaningfully to a growing movement, while engaging audiences in an authentic way. Whether through sponsorship, co-branded content or innovation, there is space to create partnerships that support the athletes and deliver long-term value for all involved.
EPC2027 builds on this foundation with the goal of offering a platform that supports high-level competition and drives sustainable growth for Para sports across Europe.
